Media Shuttle is not a MAM and doesn’t attempt to replace a MAM. In addition, files can be delivered from the MAM directly to external users who will receive the file via the standard, simple (and branded) Media Shuttle end-user experience. Signiant has a long list of MAM partners who have integrated Shuttle so that end-users can request files from within the MAM and a Media Shuttle file request will make it easy to contribute content into a specified location within the MAM. With Shuttle, external collaboration can be handled easily and securely, again keeping the MAM clean and limiting access to a smaller set of users while still providing the tools they need to get their work done no matter where they are or who they are collaborating with.ĪPI Integration: While Shuttle works easily alongside any MAM system, it also has robust, modern APIs making it easy to integrate with any system. This goes doubly when it comes to remote collaboration, an area where Media Shuttle has had a major surge recently, helping companies transition to their new ways of working under quarantine. One approach where we’ve seen our customers have success in finding the right balance of making it easy to collaborate and get work done while keeping the MAM clean is to leverage Media Shuttle for WIP content and only register finished assets with the MAM. That causes operational challenges and risk, opening the door to more MAM clutter and risk. Unfortunately, not all MAM systems make it easy to onboard and collaborate with external users, whether remote employees, contractors or partners. Since companies adopted remote strategies to cope with the COVID-19 pandemic, it’s become even more critical that teams–now widely dispersed–can easily access whatever content they need to do their jobs. Remote Collaboration: This is even more important and difficult in the age of remote work and remote collaboration. The result? You’re now paying for the storage of many versions of the same asset and whose own business value is diminished by the fact that it may not be easy to find the proper version. In some cases, older business models charge for the assets under management. Not only does this make retrieving the right file when it’s needed a seemingly sisyphean task, but it also can saddle an organization with unnecessary costs. If the controls are too loose, the system becomes easily cluttered, sometimes with hundreds of different versions of a single asset. Asset managers are challenged to find the right balance between keeping the system clean and facilitating the everyday creative “chaos” of making and versioning intermediate and final assets.Īccess, Restrictions, Usability: With this in mind, media asset managers find themselves constantly trying to figure out what degree of restrictiveness to apply to their MAM systems. The reality, however, is many use the MAM as a convenient repository for anything and everything, especially work-in-progress (WIP) files. Conventional wisdom is that MAMs should be used to store content that is either finished, or at least at a fixed place in its lifecycle. Work-In-Progress: One common theme we’ve heard from asset managers across the industry are tales of MAMs being cluttered with WIP content. In our travels, we’ve heard many stories (some quite amusing) from all ends of this spectrum. Media Asset Management systems are central in assisting with these challenges, and those who manage the systems are tasked to find the right balance of keeping the systems clean and organized, while ensuring the policies aren’t so prohibitive that end-users don’t navigate around them. On top of that, today, more remote collaboration, more partners, more end-users, more demands, more, more, more–only adds to the complexity. Now with so many new platforms, formats, delivery specifications, and general demand for more content to more places, the challenges are compounded. Organization, versions, access control and general chaos are not new challenges in the world of asset management. Over the years, we’ve learned from our customers how Shuttle helps keep their MAMs clean from work-in-progress content, aids with remote collaboration, and integrates via Shuttle’s APIs for seamless contribution and distribution workflows. Media Shuttle is a broad-based tool that is used for a wide variety of applications across the media supply chain but one particular application where we’ve seen recent success is Media Shuttle as the perfect DAM/MAM companion.
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